Bulova watched will no longer use reptile skins

[Catherine]

At the request of PETA, after been informed of the inherent cruelty of harvesting reptile skins, Bulova has decided to discontinue using reptile skins for their products. 

https://www.peta.org/media/news-releases...from-peta/

This is a big victory. Bulova is rejecting the use of reptile skins because of the animal cruelty involved. Snakes are usually skinned alive and then left to die.
They don't even have the decency to kill them. Crocodiles are shocked, their spinal cords severed and then they are skinned. They are not dead.
Most of these reptiles are fully conscious when they are skinned.

Having a company like Bulova reject this industry sends a strong statement to the fashion industry.
It gives animal lovers an ethical company to support.