Toronto Humane Society new add campaign

[Catherine]

It is meant to shock people. I started crying when the old dog was taken away. If it makes people think before they dump a pet, then it will have done the job. Cute adds about cute dogs in animal shelters are not reaching people. It is like the ads showing children dying in a famine area. If you don't shock most people, you do not reach them.
They are too insensitive.

I did warn you that it made me cry, but that you should watch the whole video. I will let you know if I hear anything about how the ad is received.

Visually impaired people have trouble watching stuff like that anyhow. They would need the video to be read to them and described for them. There are programs that do that.

It is a bold move. I hope it has good results.