Animal Charter billboard campaign

[Catherine]

I saw the bacon one first. I was still looking up and staring when I saw the one about the fur trim being a death sentence.
I made a point of looking at who sponsored the other two when I passed them. I looked them up as soon as I got home.

Even if people reject the message and are angry about the campaign, the message will stick in the brain. Every time they go to eat bacon they will remember that it is a life of suffering for the pig.

It is a powerful campaign and I look forward to hearing what people think of it. Somehow there will be a reaction. Even a negative reaction is a good one. When someone condemns a message like this they actually do the cause more good. Someone who defends animal cruelty is often the one who convinces people that animal cruelty is wrong.