A moral demand for cultured meat

[Catherine]

I think we are seeing the future of food. 

There was a time when people fought against pasteurising milk even though it prevented the spread of illnesses.

Meat produced like this could be free of the bacteria that causes so much illness and death.

New ideas take time to catch on, but if they can make a product that is tasty and economical it could catch on and replace regular meat.  Not everybody will change, but many people are not happy about how meat is produced. This would give them a cruelty free alternative. 

I believe many people would prefer to eat cruelty free. The fact that major food producers are looking for vegan alternatives tells us that they know the market is changing.

I don't think a committed vegan would be interested, but a product like this is for the rest of the population.